Raiden | Ashley Muller

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Raiden


Interactive Prototyping

As part of an Entrepreneurship class,  I created a bike light along with a team consisting of Youmna Aoukar, Daniela Gill, and Joe Volpe to develop into a marketable product.  Driven by business models and user validation tests, the team, with me as CEO developed Raiden bike light in order to meet the needs of stylish cyclists looking for practical, fashionable, and safe bike light.  Raiden is bright for its small size and is multi-functional in its wearability.  The leather straps combined with metal encased circuitry is a new aesthetic that users respond to enthusiastically.  Images attached are of its prototype but the first model is currently in production.   Please click our website for more information on this product.

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